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Wednesday, October 14, 2009

Believing in Zero

We recently participated in "Wine, Women and Shoes," a benefit for UNICEF's Accelerated Child Survival Initiative in 25 sub-Saharan African countries which aims to save 3.2 million children and build health care systems. A staggering 25,000 children die every day from preventable causes. UNICEF's slogan, "Believe in ZERO. 25,000," is a powerful call to action and one we had to get behind.

We donated $1,000 and helped raise thousands more through sales at our booth at the well-attended event at River East Arts Center. Guests mingled with wines and shopping provided by area boutiques and wineries. Shopping with wine to benefit a favorite charity? Now that's a night well spent.


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