|Image of Phillip Treacy hats from herscene.com|
Claire Drury: The three weeks leading up to Derby is the best time of the year at Peacock! Customers all have their own way of shopping Derby. Some do the hat first, some the dress. Either way, they all want a one-of-a-kind head piece. Custom pieces take anywhere from four to ten hours, so the in-house milliner gets booked early.
Derby is all about the hat. It's the only time of the year when women wear a hat, so our customers spend big bucks and time getting the perfect look together. Dresses come second. Unfortunately, most hats will only be worn one time to Derby by the original purchaser, but it is customary to lend a hat to a friend or out-of-town guest in following years. With so many photos being taken at the Derby, it would be a fashion faux pas to re-wear!
The new look of the fascinator is much easier to wear in the future to cocktail parties and Keeneland, mostly because they tend to can be more casual than a hat. With the popularity of headwear on the rise, I would expect to see women branching out more in the coming years, and start to give their hats a life after Derby.
A swank fedora is always in season, and, while it makes a great statement, it also protects your skin from the sun. It's a win-win look. Headbands have come back into the fashion scene in a huge way in the last couple of years. Feathers, crystals, rope—anything with bling or texture goes!
DO keep it simple on the clothing. The hat will be the statement piece. You don't want too much going on. I prefer a solid dress for the ultimate chic look. DON'T overdo it on the other accessories, and don’t be afraid to match. This is the time for matching purse, shoes and accessories. Do remember: Less is more!
My new favorite look is the nude shoe. It lengthens the leg, doesn’t distract from your outfit or hat, and looks stunning! (I have already bought at least four nude pumps and sandals this season if that tells you anything.)