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Tuesday, May 19, 2009

A New Approach: Jewelry

If you haven't taken a look at our jewelry section lately, please do. We've made some drastic changes as we work to make the site a richer shopping experience for you (ok, full disclosure: we also want to make it more fun for us to photograph).

We decided to breathe a little life into this section by editing down the product into stories. Instead of shopping for necklaces, you shop for looks. We ditched the standard white ground for texture and context and to reinforce the narrative they represent. We also added big, sexy interstitial images to set the mood and get you (and us) excited for the product within. So: less jewelry, better photos and pieces, wrapped in a story that's very today.

We want to know what you think. Answer below, as many as you like or write in your own opinion. Thanks!

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