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Wednesday, February 03, 2010

A Sorel Spot.

Like everyone else, we are are in love with Sorel. Like, love-love. The love is not just ours. WWD recently wrote a fall preview on the Columbia-owned line from which we quote:

Bold colors, fun plaids and details — including contrast laces and menswear accents — make traditional boot player Sorel’s fall ’10 women’s collection a more fashionable one. The company, a division of Portland, Ore.-based Columbia Sportswear, may be continuing its fashion-forward initiative, but traditional winter features such as waterproof materials, fur trims and outsoles with ice-ready traction ensure that the boots and shoes can handle harsh weather. Sorel’s fall line will deliver to better department stores, outdoor shops and boutiques in August.
– Jennifer Ernst Beaudry Fall Preview: Sorel - WWD.com

What's so great? Sorel's retro look, easy pricing and hardcore winter foot protection have turned practical into the fashionable. They are simply the core of classic winterwear. In fact, we hope Sorel does not get too fashionable; they're old school ways are what grabbed our attention. If spring weren't looking so good, we'd be wishing it were fall again ... Regardless, our order is placed, the boots are coming. Just keeping you excited the whole year 'round!

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